Episode 3: The Value Gap: How to Maximize Your Business Worth Before You Exit

In this episode, Bryan dives deep into Step 3 of the Value Acceleration framework with his comprehensive Value Gap Assessment. Whether you're a visionary founder dreaming of selling in 3 years or a legacy builder wanting to create something scalable and profitable, one question remains: Are you building a business that buyers actually want? Bryan's expertise in pairing human intelligence with cutting-edge technology helps entrepreneurs "organize the madness, grow the value, and exit with purpose." 
 
What do buyers really look for beyond your P&L? Bryan reveals the shocking truth. "Most business owners just focus on the financial piece," he explains, "but we want to know from a buyer's perspective, what are they worried about?" The episode covers his three-legged stool of readiness: business attractiveness, financial preparedness, and personal readiness. Here's the kicker—the biggest gaps are usually non-financial. Customer concentration risks? Competitive barriers? These hidden factors can make or break your exit value. As Bryan puts it: "We don't want the market to determine the value of your business. We want you to determine it." Why does this matter? Because assessing your value gap now can radically multiply your future options. 
 

About the Show:  
 
Drawing from over two decades in financial advisory services, Bryan Sarff brings a unique perspective that goes beyond traditional wealth management. Through his work at intellicents, he's witnessed firsthand how even the most successful entrepreneurs struggle with the disconnect between their business growth and personal financial organization. This podcast emerges from his mission to bridge that gap by providing actionable frameworks that transform financial complexity into strategic clarity.  

Each episode will feature candid conversations with industry leaders, family business experts, and wealth psychology specialists who will share their battle-tested insights. From developing robust business exit strategies to creating multi-generational wealth transfer plans, listeners will gain practical tools to align their financial decisions with their core values. Bryan's approach challenges conventional financial planning by addressing both the tactical systems and emotional intelligence required for sustainable wealth creation. 
 

In This Episode:  
 

(00:00) The ladder of transformation: step three on value acceleration 

(02:49) Three-phase approach to the value gap assessment explained 

(04:34) The three legs of exit readiness stool revealed 

(06:23) How much value do you need to create to achieve your goals? 

(07:50) Who's driving your bus- daily mindset check for entrepreneurs 

 
Resources: 
Intellicents https://www.intellicents.com/ 
Bryan Sarff LinkedIn  https://www.linkedin.com/in/bryansarff/